I decided to write on this topic after hearing people go on and on about black being inauspicious. To begin with, in Hindu tradition , Kali is know as the black goddess. She is linked with death. This is not just with hindu , but with other religions also. So, in other words religion shuns people from using black by referring to it as evil. So, does that mean that if a person likes black color then he/she is evil? I often wonder why the so called "sophisticated" people end up liking black so much that they have cars, mobiles, all in black but refuse to wear black dress to auspicious occasion. Thats strange because we are allowed to have black cars but not wear black dress. The irony is that the black car does come to the auspicious occasion as well. Another funny thing about the whole issue is, i heard people say that the westerner's wear black for funerals. I usually argue that they wear black for movie promos, office, party.. So is that evil? To me its very simple, black is the most beautiful color i have ever seen. It signifies elegance, style, mystery, sensuality, i can go on and on. Black personifies personality. Speaking of back, the first thing that comes to my mind is "back hole" !!! A very mysterious thing, no one can tell what it is like in that hole. That very mystery element reflects black. Iam really fascinated with that thought. I feel its time, as sane and intelligent humans that we get rid of the mind block on black and allow people to express themselves in anyway they want. Lets each one decide what they want. Lets remove the taboo status of black from our society.